African Instinct collection-Back to the roots
This collection is the re-birth of the Jatine brand in South Africa, although the brand has been established since 2010 by South African designer Jade Rodrigues it was primarily based in Australia. Since Jade has returned to her roots it seems only fitting to re-launch the brand with this collection; African Instinct.
The collection is very much inspired by South Africa with a juxtaposition of natural, cultural & urban inspirations. “Since returning home, I have been inspired by the colours, innovation & creativity of the community around me.”
The collections is full of vibrant colours & prints representative of the rainbow nation we live in, not only the people but the flora & fauna indigenous to South Africa. There are also geomantic prints in the collection representative of Johannesburg’s urban life & ever changing CBD scene. The traditional animal prints can’t be forgotten & pays homage to the majestic indigenous wildlife of South Africa.
The hand beaded trimming details on each garment adds a luxe feel to a ready-to-wear collection, each beaded garment is unique & has the signature of the individual who beaded it
The silhouette of this collection is soft & relaxed, “I wanted to create a collection that was comfortable & easy to wear yet still looks chic & elegant” As the world gets smaller, there is a constant demand for efficiency & readiness, this collection caters to the women on the go, it’s easy to mix & match, versatile & travel friendly. Available in size 32-42 this collection caters to all women.